One of the news stories that was splashed across AOL, Yahoo, IMDB and countless other places this week discussed the importance of testosterone in Hollywood.

 … box office dominated by seemingly male-oriented action films like “300” means less attention for movies that have obvious appeal to female audiences, 51 percent of moviegoers …

While the above excerpt of the article would lead the average business person to have an “ah-ha” moment with the idea that there is a market not being served, it would be a unfortunate epiphany because it would not end well. Why? Because Hollywood doesn’t seem to want to let in movies that have strong female leads, unless they are going on Skin-e-maxâ„¢. 

What does this mean for me? That my script must have a male lead. Of course, I already knew that. David Caruso, it’s all about you.